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Beans
Standardization is all about creating a constant model picture and product offering throughout all your markets. Localization, however, emphasizes tailoring all your marketing efforts to meet the various customer preferences of the local consumers in the country you’re getting into into. Regardless of how far Lay’s goes in adapting a name or […] View
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Lykkegaard Borg posted an update 7 months ago
Standardization is all about creating a constant model picture and product offering throughout all your markets. Localization, however, emphasizes tailoring all your marketing efforts to meet the various customer preferences of the local consumers in the country you’re getting into into. Regardless of how far Lay’s goes in adapting a name or fla…[Read more]
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Lykkegaard Borg became a registered member 7 months ago
